Innomark would like to thank its internal team, as well as its guests, clients, and members of the POPAI team, for contributing to a successful GlobalShop 2011.
Participation in this year’s show would not have been possible without significant effort from our design, sales, quality control, project management, and shipping teams. We greatly appreciate the efforts of those who assisted with preparation, set-up, execution, and tear down.
Spirit Halloween Takes OMA Gold
We would like to congratulate the Spirit Halloween brand, as well as our internal team, for an outstanding effort on the 2010 Spirit Halloween Haunted Cemetery display. It was recognized with a Gold OMA award (Outstanding Marketing at Retail Achievement) in the Specialty Retailer category and was also runner up for Display of the Year.
The Haunted Cemetery display was designed to feature the Spirit Halloween mid-level animatronics line. The design features 4-color process litho print, mounted to b-flute corrugated with an overall black flood coat on the backside. It effectively presented the featured products and contributed to a positive and interactive shopping experience that was consistent with Spirit Halloween’s brand of in-store entertainment.
Congratulations to Spirit Halloween!
Show/Booth Recap
The main aisle featured a series of retail windows
This year, we wanted to select a booth theme and design that captured our passion for retail, as well as our industry expertise. Our goal was to replicate the “window shopping” experience, while still inviting guests to explore and interact with the displays.
We created a series of retail windows to highlight our design quality and demonstrate our extensive manufacturing capabilities. We featured four window displays that captured popular seasonal themes, such as back to school, Halloween, and holiday. Guests approaching from the main show aisle had the ability to “window shop” and enter the booth to view the displays from all angles. The remaining perimeter of the booth featured a few of our favorite 2010 temporary and permanent display and packaging projects.
The booth perimeter featured a selection of our favorite temporary and permanent project from 2010.
We would like to express our gratitude to the clients, guests, and members of the POPAI team who visited the Innomark booth. It is always a pleasure to connect with our colleagues in the industry and celebrate the work that brought us together. We were thrilled to see several familiar faces, as well as a few new ones.
The view from the Innomark reception at PURE Nightclub
Of course, we couldn’t leave Sin City without having a little fun. We invited guests, clients, and POPAI team members to relax with us at PURE, one of Las Vegas’s most highly coveted nightclubs. We enjoyed great company, prompt service, and an absolutely gorgeous view. Want to hear more? Guess you’ll have to join us next year. After all…what happens in Vegas stays in Vegas.
